RSPCA Publishes New Broiler Welfare Assessment Protocol
Comprehensive Assessment Protocol for Assessing Breed Acceptability
Key Welfare Outcomes Measured
The RSPCA's broiler breed welfare assessment protocol provides a comprehensive framework for evaluating the acceptability of broiler breeds based on key welfare outcomes. These outcomes include:
- Growth rate
- Feed conversion ratio
- Mortality
- Leg health
- Feather cover
- Behavior
RSPCA Welfare Standards for Chickens
The protocol aligns with the RSPCA's detailed welfare standards for chickens, which represent good practice in the care and welfare of these animals. By adopting the protocol, producers can demonstrate their commitment to high welfare standards and ensure that their breeds meet the RSPCA's expectations.Impactful Storytelling
The RSPCA's commitment to broiler welfare extends beyond the development of assessment protocols. Through impactful storytelling and educational campaigns, the organization raises awareness about the importance of breed selection and the need for improved welfare practices in the broiler industry. This approach helps consumers make informed choices about the products they purchase and promotes a more ethical and sustainable food system.
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